I wish I was a little bit taller…

Posted: August 4, 2010 in Cheshire, Chester, Sport
Tags: , , , , ,

Tomorrow’s Chester Chronicle has a sizeable chunk devoted to basketball and personally I am very happy with this, as I have been trying for some time to fight the sport’s corner against the traditional behemoths of the back pages.

With having the Cheshire Jets, one of the British Basketball League’s most successful franchises on our doorstep, has meant that it has never been starved of publicity in our historic pages, but in recent times the trend towards football as the be-all and end-all has become a bone of contention for some, particularly since the BBL became one of the casualties of the ITV Digital collapse in 2002 leaving clubs to struggle with unmanageable costs.

Now though the balance has shifted a little. Chester’s football team have dropped a few divisions to the amateur leagues after some much-publicised problems with their owner and it has given the Chron breathing space to take another look at basketball and the Jets.

The Jets, having had their own brush with extinction in 2007, are run by fans, have the support of local business and have a very good chance of finally returning to the top of the BBL and winning some silverware this season.

In many ways they are the perfect sports team for a local paper to cover, with few backroom political wrangles and a lot of goodwill from the community that supports them and I believe other local media covering other teams should look seriously at the coverage they offer their own franchises, as they are sidelining a popular and growing sport with good professional ethics and community programmes.

Football is great, we all love it and it does drive sales, we get it. But there has to be room for something different otherwise people will get bored and stop buying newspapers.

Oh, hang on….

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s