Finally, I’m on the digital pathway

Posted: October 14, 2010 in Cheshire, Chester, Sport
Tags: , , , , ,

It took some creative thinking and a lot of work to prove the benefits but finally I have my journey into the digital journalism future underway.

Jetstream, my video blog, is still the longest running weekly episodic video blog in Chester Chronicle history, standing as it does currently at four entries.

But they have been well received and their audience is growing. This coupled with the content we fill the website with (www.chesterchronicle.co.uk/cheshire-jets) is generating many more web hits than the old Jets channel used to.

While it does not really enter the realm of the football club coverage, which has a lot more visitors, we are no longer relying on just one sporting entity to draw visitors to our site and, in my opinion, the Jets section is maybe setting the pace a little in terms of the diversity of content.

Competition of course is healthy but the main thing is that organising, filming and editing these Jetstream videos is making me ever more proficient in skills which I hope will ensure that I am able to sustain an entire career in journalism as digital markets grow and print products face new challenges.

And the fact I get to cover basketball, a great sport that I have always loved, is simply an added bonus.

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