Posts Tagged ‘British Basketball League’

I know, for those of you who read this during what I call the Kindergarten sessions, I haven’t been posting as regularly as I used to.

But now I’m breaking big news. I have been working on the Chester Chronicle’s new improved Cheshire Jets coverage and thanks to some technical assistance from internet wonder kid James Shepherd I can now reveal that the first two editions of the Jetstream Cheshire Jets video blog are now online to view at www.chesterchronicle.co.uk-cheshire-jets

This is already the longest running weekly episodic video blog the Chester Chronicle has ever broadcast and that is a record I believe may never be broken. Nevertheless we plough forward and new episodes will be uploaded to the website weekly along with match reports and all the great coverage that the Chronicle is now building a reputation for.

If you like basketball, if you like Cheshire Jets, and if you need to know what’s going on, you need…

THE JETSTREAM.

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Tomorrow’s Chester Chronicle has a sizeable chunk devoted to basketball and personally I am very happy with this, as I have been trying for some time to fight the sport’s corner against the traditional behemoths of the back pages.

With having the Cheshire Jets, one of the British Basketball League’s most successful franchises on our doorstep, has meant that it has never been starved of publicity in our historic pages, but in recent times the trend towards football as the be-all and end-all has become a bone of contention for some, particularly since the BBL became one of the casualties of the ITV Digital collapse in 2002 leaving clubs to struggle with unmanageable costs.

Now though the balance has shifted a little. Chester’s football team have dropped a few divisions to the amateur leagues after some much-publicised problems with their owner and it has given the Chron breathing space to take another look at basketball and the Jets.

The Jets, having had their own brush with extinction in 2007, are run by fans, have the support of local business and have a very good chance of finally returning to the top of the BBL and winning some silverware this season.

In many ways they are the perfect sports team for a local paper to cover, with few backroom political wrangles and a lot of goodwill from the community that supports them and I believe other local media covering other teams should look seriously at the coverage they offer their own franchises, as they are sidelining a popular and growing sport with good professional ethics and community programmes.

Football is great, we all love it and it does drive sales, we get it. But there has to be room for something different otherwise people will get bored and stop buying newspapers.

Oh, hang on….