Posts Tagged ‘Chester Chronicle’

What a day. Illness and holidays have hit our sportsdesk workforce like a nuclear apocalypse, leaving a few brave souls to preserve the future of society (or ‘the paper’ if you aren’t coming with me dramatically).
I have been wiped out to be honest, but continue to be spurred on by the success of the basketball section of our website (ww) which continues to grow it’s audience figures. What I need to do now is figure out a way to male more people watch the longest running weekly episodic video blog in Chester Chronicle history, Jetstream. It’s on the same page and all suggestions on how to increase viewership will be given serious consideration. Leave a comment to offer your input.

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It took some creative thinking and a lot of work to prove the benefits but finally I have my journey into the digital journalism future underway.

Jetstream, my video blog, is still the longest running weekly episodic video blog in Chester Chronicle history, standing as it does currently at four entries.

But they have been well received and their audience is growing. This coupled with the content we fill the website with (www.chesterchronicle.co.uk/cheshire-jets) is generating many more web hits than the old Jets channel used to.

While it does not really enter the realm of the football club coverage, which has a lot more visitors, we are no longer relying on just one sporting entity to draw visitors to our site and, in my opinion, the Jets section is maybe setting the pace a little in terms of the diversity of content.

Competition of course is healthy but the main thing is that organising, filming and editing these Jetstream videos is making me ever more proficient in skills which I hope will ensure that I am able to sustain an entire career in journalism as digital markets grow and print products face new challenges.

And the fact I get to cover basketball, a great sport that I have always loved, is simply an added bonus.

I know, for those of you who read this during what I call the Kindergarten sessions, I haven’t been posting as regularly as I used to.

But now I’m breaking big news. I have been working on the Chester Chronicle’s new improved Cheshire Jets coverage and thanks to some technical assistance from internet wonder kid James Shepherd I can now reveal that the first two editions of the Jetstream Cheshire Jets video blog are now online to view at www.chesterchronicle.co.uk-cheshire-jets

This is already the longest running weekly episodic video blog the Chester Chronicle has ever broadcast and that is a record I believe may never be broken. Nevertheless we plough forward and new episodes will be uploaded to the website weekly along with match reports and all the great coverage that the Chronicle is now building a reputation for.

If you like basketball, if you like Cheshire Jets, and if you need to know what’s going on, you need…

THE JETSTREAM.

If you have read earlier posts you’ll see I’ve had a lot on my plate recently. But as the light at the end of the tunnel was sunshine and not an oncoming train, it is time to fill you in on the lauch of my new project.

For some time I have been fighting basketball’s corner against the non-believers. We have a professional team in Cheshire who had a reputation for dominating the division back at the turn of the millennium.

But compared to the football team they did not get the attention such success warranted until now. I have worked hard to realise a vision of a full-page of Cheshire Jets coverage in the Chronicle.

With help from our number one techy, we have also revamped the Jets section of the website – www.chesterchronicle.co.uk/cheshire-jets – so it looks brilliant, if I do say so myself. In the coming weeks it will be supplemented by video blogs and match reports as the season gets underway, allowing fans to get closer to the team than they already are.

I am very proud of the new-look Jets coverage but then media people are always proud of their work, it is that unique arrogance that makes us good at what we do.

Hopefully the fans, who are the most important people in all of this, are proud of it and happy with it because if they are, it will be a big success.

Tomorrow’s Chester Chronicle has a sizeable chunk devoted to basketball and personally I am very happy with this, as I have been trying for some time to fight the sport’s corner against the traditional behemoths of the back pages.

With having the Cheshire Jets, one of the British Basketball League’s most successful franchises on our doorstep, has meant that it has never been starved of publicity in our historic pages, but in recent times the trend towards football as the be-all and end-all has become a bone of contention for some, particularly since the BBL became one of the casualties of the ITV Digital collapse in 2002 leaving clubs to struggle with unmanageable costs.

Now though the balance has shifted a little. Chester’s football team have dropped a few divisions to the amateur leagues after some much-publicised problems with their owner and it has given the Chron breathing space to take another look at basketball and the Jets.

The Jets, having had their own brush with extinction in 2007, are run by fans, have the support of local business and have a very good chance of finally returning to the top of the BBL and winning some silverware this season.

In many ways they are the perfect sports team for a local paper to cover, with few backroom political wrangles and a lot of goodwill from the community that supports them and I believe other local media covering other teams should look seriously at the coverage they offer their own franchises, as they are sidelining a popular and growing sport with good professional ethics and community programmes.

Football is great, we all love it and it does drive sales, we get it. But there has to be room for something different otherwise people will get bored and stop buying newspapers.

Oh, hang on….

In this week’s Chester Chronicle and Ellesmere Port Pioneer there will be  a feature on the Cheshire Jets summer basketball camp.

This is an annual event where young hopefuls from across the UK and the world come to receive specialised high-quality coaching and many professional players have attended the camp in the 23 years it has been running.

But one of the biggest things I noticed there was the respect. When coaches spoke, even at a whisper, the players, whether they were six or 18, fell silent and listened.

During downtime, if a coach had a request, conversations halted and the request was granted. The behaviour was exemplary.

Compare this to football, a sport I also love. Here parents act like animals when children  are young and when they are coached too often coaches will not rein in the aggressive players too much in case they “lose their edge” or it “impacts their creativity”.

I spent a brief time at the Jets camp and I saw no lack of creativity and no lack of competitive desire. What I saw was a group of talented players hungry for success but keen to conduct themselves the right way and listen to those people who had trodden that path before them.

Football is deluding itself if it believes it is doing enough to create players who are true role models and as long as the powers that be believe they know more than any other sport’s governing body or believe that football is ‘different’ and the same techniques will not work for the National game, then we will never truly have respect for the players and officials at the top.